Top 10 Must Have Auto Accessories

Personalizing the appearance and improving the driving experience of your auto is one of the great pleasures of owning your own car, SUV or truck. There are so many different auto accessories out there on the market it can be tricky to narrow down which ones you might want to consider getting to improve your vehicle. The following 10 accessories are those which we consider really are the “must haves”:

1) Floor Mats – It really is pretty ridiculous that an item so basic as a floor mat is an optional extra on many new cars. If you want to protect the interior of your automobile and prolong the life of the cabin’s upholstery then floor mats are an essential and worthwhile investment. Floor mats can be easily picked up from just about every auto accessory shop and even in many supermarkets.

2) Auto Covers – The last thing you want to happen to your pride and joy is for its shiny paintwork to get damaged by the elements, falling objects, or even bird droppings. By using an auto cover you can give your vehicle the protection it needs from the harsh summer sun, heavy rain and hail, corrosive bird droppings and destructive objects falling from trees or blown by the wind.

3) Cargo Liners – Like floor mats for the passenger compartment of vehicles, cargo liners are also a great accessory for keeping the trunk clean and tidy. If you are often putting dirty boots or tools in the trunk of your vehicle, for example, then a cargo liner will keep all that filth off the lining material as well as protecting against any scratches and dents.

4) Brake Dust Shields – With modern vehicles getting more and more powerful and having larger brakes, the amount of brake dust produced is increasing. Using brake dust shields on the insides of your wheels helps to prevent the dust from gathering on your shiny alloy rims, making keeping your auto clean much easier.

5) Car Bras – Bumpers on modern cars are often made from plastic which might look good but isn’t able to put off with much abuse caused by stones, grit and other street debris. A car bra is a specially made protector that wraps around the bumper to shield against flying stones, insects and other debris that can cause damaging stone chips and dents.

6) Fender Flares – Travelling at speed on country roads or rarely used streets can lead to gravel, rocks and other objects flinging up and striking the paintwork of your vehicle. By fitting fender flares you can greatly reduce the amount of debris that can reach your auto’s exterior. For most cars it is possible to find fender flares that match the original color and finish.

7) Mud Flaps – Further protection can be provided by the use of mud flaps which also prevent the dirty water spray containing all manner of pollutants and oil from reaching your car’s paintwork.

8) Heated Seats – Driving a car throughout the long winter months without heated seats can be somewhat torturous, especially when first entering the vehicle. Heated seats can make a journey in cold weather 10 times more pleasurable.

9) iPod / iPhone / MP3 Docks – Tape cassettes and even now CDs are getting very long in the tooth. Why not make use of your iPod or MP3 player in your vehicle and invest in a dock that allows you to listen to your tunes through your car speakers. Many docks also double up as a hand-free system; much safer than talking on the phone normally.

10) Bug Shields – These are an absolute must have, particularly in the South where insects are even more prevalent. A good bug shield made specifically for your model of car or truck can do wonders in limiting the amount of insects and other debris hitting your windshield and hood. Bug shields not only help to keep your car clean, but are also a useful safety accessory helping to maintain good visibility.

Direct Mail and Direct Mail Marketing for Auto Accessory Stores

Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales through word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?

You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?

Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment to sending out direct-mail pays off with many new customers.

Direct mail should be sent out from auto accessory stores at least three times per year to areas with in a 25-mile radius and specifically to those people who belong to car clubs as well. The important thing is to get the people into the auto accessory store to look around and know where it is and that it is there so that next time they need something they will come and buy.

Additionally it makes sense to invite people using direct mail to come to a party or get together and this way you have more people out there telling their friends about your auto accessory store. Perhaps you might consider the value of direct marketing and mailing for your auto business as well? Think on this in 2006.

Electric Vehicles: The Dream of the Young

While many people seem to have varying options about electric vehicles, the younger generation seems to be excited about the prospect of cars running on electricity. No matter what kind of car it is they approve of having all electric cars. Electric vehicles do have many benefits such as great fuel mileage and great efficiency, and this seems to be a great point to many young people.

Why the Fascination?

Since electric vehicles seem to run silently and be an innovative vehicle, it seems to have beaten out the older days of engines that shook the ground with their rumblings. Today it seems that silence is more important and leaves quiet time for thinking. Today’s young people seem to have a fascination with a style that allows quietness and uniqueness instead of conformity.

Just Thinking…

If young people enjoy these electric vehicles so much then perhaps it is time to start catering to them. Today many companies are creating electric cars for kids. These types of vehicles are very popular and even parents seem to enjoy what they have to offer. Electric vehicles for kids are far beyond the light foot powered kid cars of yester years!

The Issue of Weight and Safety

Among adults one concern that many people have with electric vehicles surrounds the issues of safety and weight. Various countries have electric vehicles of various models that are being used but most of them fail when it comes to passing safety tests in America. While the batteries in electric vehicles do add some weight to the vehicles, the electric cars are still quite light, which of course does make them more efficient.

One electric vehicle that was made by Chrysler a few years ago was actually not much more than a golfing car that had been re-worked. There was a lot of marketing done for the vehicle but many seemed disinterested in this product. Although the product really did not sell, the company did meet certain goals that it found important.

Driving around town usually results in traveling slower, and many times electric vehicles are great for these lower speeds. In the future, there may be electric vehicles that weight more, and then perhaps they will be able to meet the safety standards of the United States. Although it has not happened yet, one can still hope. In spite of the disadvantages, many young people are still interested in electric vehicles and perhaps in the future there will be greater success with these vehicles in America.